Exploring Greater London House: A Historical Landmark

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Greater London House is a landmark building located in the heart of Camden, London park. It was built in the Art Deco style in 1928 by the architectural firm of Brian Avery and Ernest Prestwich. The building was originally used as the headquarters of the Carreras Tobacco Company and was designed to reflect the company’s success and prestige.

The building is an excellent example of Art Deco architecture, featuring a sleek and geometric design with a distinctive green copper roof. It was one of the first buildings in the UK to use reinforced concrete and was designed to provide a comfortable and healthy working environment for the employees of the tobacco company.

Today, Greater London House is a Grade II* listed building and is home to a variety of creative and media businesses, including television production companies, advertising agencies, and digital marketing firms. The building has been extensively renovated to provide modern, flexible office space, while still preserving many of its original features.

One of the most striking features of Greater London House

is its central atrium, which rises to a height of over 40 meters and is flooded with natural light. The atrium is surrounded by balconies on each floor, which provide stunning views of the building’s interior.

The building is also home to a number of other features, including a rooftop terrace with views of London’s skyline, an on-site café, and a reception area that has been restored to its original Art Deco design.

The history and design of Greater London House make it a popular destination for architecture and design enthusiasts, as well as those who are interested in the history of London. The building is easily accessible by public transport, with Camden Town and Chalk Farm Underground stations both within walking distance.

Greater London House

is an iconic Art Deco landmark that has played an important role in the history of London. Its striking design, innovative use of materials, and functional yet stylish interiors make it a popular destination for visitors and a desirable location for modern businesses.

Greater London House is a prominent Art Deco building located in Camden, London. It was originally built in the 1920s for the Carreras tobacco company, and has since been converted into a mixed-use development consisting of offices, shops, and restaurants.

The building is a prime example of Art Deco architecture, characterized by its geometric shapes, bold colors, and decorative motifs. It was designed by the renowned architect Ralph Tubbs, who drew inspiration from the Egyptian temples and pyramids he had seen on his travels.

At the time of its construction

the building was considered to be one of the most advanced and technologically advanced factories in the world, with a fully automated production line for cigarette manufacturing. It was also noted for its innovative design, which included a rooftop garden, a large canteen and restaurant, and an on-site medical center.

Today, Greater London House has been transformed into a vibrant and dynamic destination, with a variety of businesses and organizations calling it home. The building’s ground floor features a number of independent shops and restaurants, including a popular vegetarian café and a vintage furniture store.

The upper floors of the building have been converted into modern office spaces, which are used by a diverse range of businesses, from startups and tech companies to creative agencies and media organizations. The building’s central location and proximity to public transportation make it a popular choice for businesses looking for easy access to central London.

In recent years

Greater London House has also become a popular venue for events and conferences, with its spacious and versatile event spaces able to accommodate a wide range of events, from product launches and corporate events to weddings and private parties.


Whether you are looking for a place to work, shop, or dine, or are simply interested in exploring London’s rich architectural heritage, Greater London House is a must-visit destination. With its striking Art Deco design and bustling atmosphere, it offers a unique glimpse into London’s past, present, and future.


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